Toy Fair

Noel Shuffle Characters at Toy FairWe are unveiling the Noel Shuffle at this year's Toy Fair in New York City. The event is hosted through the Toy Industry Association and will be held from February 13th-16th.

Noel Shuffle at the 2016 NYC Toy Fair

We are extremely excited to introduce the book and challenge game NOEL SHUFFLE to the world at NYC 2016 Toy Fair. Along with the NOEL SHUFFLE the characters NOEL and LEON will make their first live appearance at Toy Fair. The goal was to bring the book to life and the custom characters complement the beautiful art work that illustrator, Scott Oatman, created on the Noel Shuffle children’s book. Noel Shuffle Plush Characters unveiled at the NY Toy Fair.

Toy Industry Association

This event will be produced by the Toy Industry Association, which is a "not-for-trade" association that represents businesses that are associated in not only creating toys, but bringing these toys and products of entertainment to their target audience. The Toy Industry Association has more than 900 members that account for 90% of the annual U.S. domestic toy market, totaling at 22 billion dollars. Visit the site HERE and learn more about the 2016 Toy Fair.

2016 Show Dates

February 13-16, 2016 **SATURDAY – TUESDAY**
Show Dates/Hours
Saturday, February 13 9:00 am – 6:00 pm
Sunday, February 14 9:00 am – 6:00 pm
Monday, February 15 9:00 am – 6:00 pm
Tuesday, February 16 9:00 am – 4:00 pm
  At this event we will be joined by some of the most influential minds in both the toy and publishing industry. We are excited about not only sharing the Noel Shuffle story, but learning and networking with many other passionate individuals in the field. Be on the lookout for our next blog post that will sum-up our wonderful experience at the 2016 NYC Toy Fair.

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